UFF® at Zagreb Underground ’26: We showed up with a pyramid of UFF® + Hangover — and the tunnel was never the same

Do you know what the bravest thing you can do at a wine festival is?

Show up with a drink for the morning after.

We did it. And we’d do it again.

250+ wines underground. And us with a pyramid of cans.

The Zagreb Underground festival has been transforming the Grič tunnel into something unreal for the third year in a row — 3,000 m² of underground wine madness beneath the center of Zagreb. On April 10th and 11th, hundreds of people walked through the tunnel with a glass in hand, tasting over 250 wines from Croatia, Slovenia, Bosnia and Herzegovina, and Hungary. The band Bend Benditi shook the tunnel with ‘80s hits. The AI exhibition “Wild Tasting” looked like artificial intelligence had a drink or two as well.

And in the middle of it all — our stand. With a pyramid that caused chaos.

“Get yourself together.” — two words that stopped the tunnel

In the middle of the counter — a pyramid of UFF® + Hangover cans. Impossible to ignore. On the side — an ad that said it all: “Get yourself together.” On the counter — flyers. Around the pyramid, one sample of the rest of the functional drinks — UFF® + Fat Burn, UFF® + Collagen, UFF® + Protein, UFF® Water + Oxygen. On the other side of the stand — our wines and canned spritzers.

But let’s be honest. Nobody stopped for the wine.

They stopped because they saw the pyramid and thought: “Wait. I need this.”

The can that sparked more conversations than 250 wines

At a wine festival, everyone talks about wine. The variety, the vintage, the winemaker. Of course.

But at our stand? People talked about the morning after.

“Does this actually work?” — Yes.

“When do you drink it, before or after?” — Ideally before. But if you skipped prevention — drink it now, drink it in the morning. Get yourself together.

“Do you have a bigger pack?” — We’re working on it.

A group of four friends each grabbed a can immediately. One came back an hour later for four more. “Prevention,” he said with a completely serious face. A man at a wine festival already thinking about the next day. Our kind of person.

Two people came back the next day. “Last night — we got ourselves together. Give us more.” You can’t buy a review like that.

One guy stood in front of the pyramid, read the message, and quietly told his friend: “This is the most honest ad I’ve ever seen.” We agree.

It’s not provocation. It’s logic.

Think about it. A festival where you taste 250+ wines. A tunnel you can’t leave without trying at least ten. An atmosphere that keeps you there until closing.

And then morning comes.

Everyone knows it. Nobody talks about it. Except us.

UFF® + Hangover isn’t here to ruin the fun. Quite the opposite — it’s here to let you enjoy yourself without worrying about tomorrow. Drink, dance to Bee Gees underground, toast with strangers, taste everything you can.

And when you wake up — get yourself together.

By the end of the second day, the pyramid was almost empty. And our slogan became the unofficial greeting of the festival.

The rest of the crew did their part too

UFF® + Hangover was the star, but the family was there.

UFF® + Collagen won over people who didn’t even know beauty could be drinkable. One woman picked up a can, read the ingredients and said: “So… glow up in a can?” Exactly.

UFF® + Fat Burn attracted those who read labels before they try anything. Six active ingredients. Each one triggered a new question. We didn’t mind — we like people who want to know.

UFF® + Protein — a favorite among those who were at the gym in the morning and in the tunnel with a glass of wine at night. Apparently, it’s possible to live both lives.

UFF® Water + Oxygen — the quiet hero between two stands. A sip of oxygen when you need a reset. Nobody asked for it out loud, but everyone needed it.

From Opatija to underground

A month ago we were at Abeceda ljepote in Opatija — Hotel Ambasador, beauty professionals, elegance. Now we’re underground, in a World War II tunnel, surrounded by people dancing and ordering cans “just in case.”

The same thing proved true in both places: people want something smarter than another coffee and another glass of water. They want functional drinks that actually do something for them. And when you show them Hangover at a wine festival — everyone gets it.

The pyramid emptied. We’re reloading for the next round.

Zagreb Underground ’26 — it was wild.

Thanks to everyone who stopped by, tasted, took photos of the pyramid, grabbed Hangover “for friends” and came back for more.

Next time — come prepared. We’ll be there.

With the pyramid and the answer to the question you only ask yourself in the morning.

Pull yourself together.